Tuesday, 17 May 2011

Design Classics

As part of my contextual studies brief I have been asked to take a look at some classic designs for example the Leica Camera or the Juicy Salif.

For my design classic essay I have decided to write about the Mini car. The mini was manufactured by British Motor Corporation in the years 1959 up to 2000. The original Mini is an iconic object which is considered to be part of the 'swinging sixties'. The mini was designed by Sir Alec Issigonis and is thought to be the British equivalent of the German Beetle.

Throughout the years there were little design changes within the mini, there were such modifications as the Cooper, Cooper S and the Clubman where the looks didn't really change. The cooper S won Monte Carlo Rally four times in a row and was disqualified one year for simply being too fast. In recent years German company BMW took over the mini brand and released new modern ranges.

The Mini was branded under the Morris and Austin name until 1969 where it became its own brand. It was then taken up by Austin again in 1980. The Mini was such a great design purely because it was so functional. It offered to many families an affordable and easy way to travel. It was shipped and sold all over the world due to the fact it's demand was that popular. It was seen as a key iconic British Icon, the car was used in the film the italian jobpurely because it was seen to be so iconic.

For me the Mini is definitely an icon which makes me think of Britain, it is up there with Fish and Chips and Tetley Tea. The patriotic Mini is something which I will always remember, they were always my favourite car as a child and I still want one now. They are definitely an asset I would love to own. The exterior and design of the mini is something that will never fail to make me smile and it makes me proud to be British.


1963 Mini Cooper S

Sources

Information Obtained from...

Wikipedia
DK Classic Cars (book)

Picture Obtained from the mini wikipedia page.

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